trade show Archives - Xsorigami

WHY EVERY SUCCESSFUL TRADE SHOW NEEDS A ROADMAP

posted Mar 11 2018

There are two ways to go about any trade show – you either plan everything or let fate take its course. Well, with the kind of investment and effort you need to put in, it’s always better to plan – to have a roadmap. What Is Roadmapping? It’s just good planning – planning you do

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Trade Show Experts

MAKING MILLENNIALS LOOK FORWARD TO YOUR NEXT TRADE SHOW

posted Mar 05 2018

As an exhibitor, it is important for you to understand the demographics before you come with a promotional strategy for any trade show. That’s because every demographic is different – take the millennials for example; this 18-34 age group chunk has specific characteristics and wants, some of which have been conveniently overlooked for years, often

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Trade Show Experts

Here’s what EXHIBITORLIVE 2018 Has in Store for You

posted Feb 14 2018

If you eat, sleep and breathe trade shows, wouldn’t you want to master trade show marketing & management fundamentals? What about the latest emerging trends? Would you rather leave them undiscovered? And yes, wouldn’t it be great if you could communicate better with stakeholders and exhibit staffers? You bet. What if you could learn all

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Trade Show Experts

5 OUT-OF-THE-BOX GIVEAWAYS YOU COULD CONSIDER FOR THE NEXT

posted Feb 10 2018

The visitors simply love giveaways, no doubt, but they do look forward to something new – something other than pens and caps – something that they haven’t been getting for years – something that they are not tempted to throw away at the first chance. Step up and give them what they want: Food: Yes,

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Trade Show Experts

Experiential Trade Show Marketing 101: Here’s What You Should Know

posted Dec 15 2017

As a business, there are a lot of ways in which you can reach out to the audience and communicate what your brand is all about, and what kind of benefits do your products bring along – you can advertise on radio or television, or be going by the latest trends, devise a social media

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Trade Show Experts

What Purpose Does Your Exhibition Stand Serve?

posted Dec 15 2017

What are exhibitions or rather an exhibition stands for? To generate leads? Or to build brand awareness? Well, both, but then that’s vague – that’s something you have always been told – something that the exhibitions should get you – but do they? And more importantly, is the achievement of your marketing goals the only

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Trade Show Experts

How the wrong dress code can be a deal breaker at your next trade show

posted Dec 13 2017

An eye-catching trade show booth does attract a lot of visitors – and once they are there, VR, giveaways, and demos do keep them engaged, but only for a while; sooner or later, they turn to you and your staff and take notice. And if you are not appropriately dressed for the event, bam! There

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Trade Show Experts

How to become a better salesperson at your trade show booth

posted Dec 05 2017

Trade shows warrant due diligence; you just can’t participate in every other show, hoping to somehow run into your target audience. It is important to choose, especially when a huge investment is to be made. And once you have made the choice, it’s up to you and your staff – whether or not you can

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Trade Show Experts

6000 exhibitors are gearing up for Automechanika, Shanghai

posted Nov 24 2017

Messe Frankfurt is all set to host Automechanika – The International Trade Fair for Automotive Parts, Equipment and Service Suppliers, from 29 November – 2 December 2017 at the National Exhibition and Convention Center in Shanghai, China. The organiser is a subsidiary of Messe Frankfurt Exhibition GmbH and is one of Europe’s oldest and largest

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Trade Show Experts

Your Staff Can Make Or Break Your Next Trade Show. Prep Them For Success!

posted Nov 17 2017

Exhibiting at a trade show could be tricky. You have to take care of research, getting a booth designed, investing in technology and giveaways, and hiring staff, not necessarily in that order though. While most of the exhibitors focus on the rest, they often miss out on an important aspect: the staff not only needs

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Trade Show Experts