exhibition Archives - Xsorigami

MAKING MILLENNIALS LOOK FORWARD TO YOUR NEXT TRADE SHOW

posted Mar 05 2018

As an exhibitor, it is important for you to understand the demographics before you come with a promotional strategy for any trade show. That’s because every demographic is different – take the millennials for example; this 18-34 age group chunk has specific characteristics and wants, some of which have been conveniently overlooked for years, often

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Trade Show Experts

Experiential Trade Show Marketing 101: Here’s What You Should Know

posted Dec 15 2017

As a business, there are a lot of ways in which you can reach out to the audience and communicate what your brand is all about, and what kind of benefits do your products bring along – you can advertise on radio or television, or be going by the latest trends, devise a social media

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Trade Show Experts

What Purpose Does Your Exhibition Stand Serve?

posted Dec 15 2017

What are exhibitions or rather an exhibition stands for? To generate leads? Or to build brand awareness? Well, both, but then that’s vague – that’s something you have always been told – something that the exhibitions should get you – but do they? And more importantly, is the achievement of your marketing goals the only

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Trade Show Experts

6000 exhibitors are gearing up for Automechanika, Shanghai

posted Nov 24 2017

Messe Frankfurt is all set to host Automechanika – The International Trade Fair for Automotive Parts, Equipment and Service Suppliers, from 29 November – 2 December 2017 at the National Exhibition and Convention Center in Shanghai, China. The organiser is a subsidiary of Messe Frankfurt Exhibition GmbH and is one of Europe’s oldest and largest

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Trade Show Experts