event Archives - Xsorigami

MAKING MILLENNIALS LOOK FORWARD TO YOUR NEXT TRADE SHOW

posted Mar 05 2018

As an exhibitor, it is important for you to understand the demographics before you come with a promotional strategy for any trade show. That’s because every demographic is different – take the millennials for example; this 18-34 age group chunk has specific characteristics and wants, some of which have been conveniently overlooked for years, often

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Trade Show Experts

Experiential Trade Show Marketing 101: Here’s What You Should Know

posted Dec 15 2017

As a business, there are a lot of ways in which you can reach out to the audience and communicate what your brand is all about, and what kind of benefits do your products bring along – you can advertise on radio or television, or be going by the latest trends, devise a social media

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Trade Show Experts

What Purpose Does Your Exhibition Stand Serve?

posted Dec 15 2017

What are exhibitions or rather an exhibition stands for? To generate leads? Or to build brand awareness? Well, both, but then that’s vague – that’s something you have always been told – something that the exhibitions should get you – but do they? And more importantly, is the achievement of your marketing goals the only

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Trade Show Experts

How the wrong dress code can be a deal breaker at your next trade show

posted Dec 13 2017

An eye-catching trade show booth does attract a lot of visitors – and once they are there, VR, giveaways, and demos do keep them engaged, but only for a while; sooner or later, they turn to you and your staff and take notice. And if you are not appropriately dressed for the event, bam! There

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Trade Show Experts

How to become a better salesperson at your trade show booth

posted Dec 05 2017

Trade shows warrant due diligence; you just can’t participate in every other show, hoping to somehow run into your target audience. It is important to choose, especially when a huge investment is to be made. And once you have made the choice, it’s up to you and your staff – whether or not you can

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Trade Show Experts