Don’t Buy The Wrong Exhibition Stand Again- Questions You Must Ask!
posted Dec 07 2017
“Success does not consist in never making mistakes but in never making the same one a second time.” – George Bernard Shaw
Everyone makes mistakes; exhibitors are no exception. In fact, you may have made a few at your last show. Did you? What went wrong? Did you buy the wrong stand, one that defeated the very purpose of you being at the exhibition? If that’s a yes, no worries, as long as you don’t make the same mistake again, you are good to go.
The next time you meet up with an exhibition stand designer, clear the air once and for all – ask questions, and give them the go-ahead only when you are satisfied with their answers, even if you have been buying your stand(s) from the same designer for years.
Question 1: Do you have what it takes to come up with an eye-catching stand?
Of course, no designer would ever say no, but now’s when you need to play smart – insist on checking out their portfolio – ponder over the brands that they have worked with – their work would speak volumes about their expertise. If they seem to be well-versed with exhibit design, move on to the second question. Else, just filter out.
Question 2: What kind of graphics can you offer?
Exhibitions are no stand-alone events; there are a lot of brands offering pretty much the same products as you – unless you stand out, the visitors will either give you a miss or make a detour. Yes, it’s up to you – whether you go with quirky graphics or eccentric displays or rather choose something more mundane, but the designer should be able to bring your ideas to life. More importantly, they should give you options to choose from – fabric, flex or digital prints, and suggest which of these would go down well with the theme and objective(s) of your next show.
Question 3: Are you offering a better value for a better price?
Business decisions are often swayed by money – so, if you are tempted to choose one of the trade show booth designers for a lower ask price, you are not alone – most of the exhibitors do that. That being said, make sure you don’t settle for less. Check out the fabric samples before you zero in on one, take a closer look at the LED backlights, and do anything and everything to make sure that your stand stands out for all the right reasons and does not turn into a joke.
Question 4: Can you help with warehousing and transport?
Trade show booth rentals are common, especially for those who participate in one odd show. However, if you have a couple of exhibitions lined up, buy a stand of your own – either way, you may need the designer to take care of warehousing and transport. Are they willing to? Don’t take no for an answer.
These questions can either be directly asked or made a part of your due diligence – the idea is to make an informed choice so that after investing a lot of time, money and effort, your exhibition stand does yield the desired results – leads that you can work on.