Blog Archives - Xsorigami

WHY EVERY SUCCESSFUL TRADE SHOW NEEDS A ROADMAP

posted Mar 11 2018

There are two ways to go about any trade show – you either plan everything or let fate take its course. Well, with the kind of investment and effort you need to put in, it’s always better to plan – to have a roadmap. What Is Roadmapping? It’s just good planning – planning you do

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Trade Show Experts

MAKING MILLENNIALS LOOK FORWARD TO YOUR NEXT TRADE SHOW

posted Mar 05 2018

As an exhibitor, it is important for you to understand the demographics before you come with a promotional strategy for any trade show. That’s because every demographic is different – take the millennials for example; this 18-34 age group chunk has specific characteristics and wants, some of which have been conveniently overlooked for years, often

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Trade Show Experts

MANAGING YOUR NEXT TRADE SHOW CRISIS IS NOT AS DIFFICULT AS IT SEEMS

posted Feb 15 2018

Prevention is better than cure, no doubt, but no matter what you do and how hard you try, you can’t foolproof your trade shows. Something may go wrong, and chances are, it will. The best you can do is to put up a brave front, and not concede, not just yet. What you need here

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Trade Show Experts

5 OUT-OF-THE-BOX GIVEAWAYS YOU COULD CONSIDER FOR THE NEXT

posted Feb 10 2018

The visitors simply love giveaways, no doubt, but they do look forward to something new – something other than pens and caps – something that they haven’t been getting for years – something that they are not tempted to throw away at the first chance. Step up and give them what they want: Food: Yes,

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Trade Show Experts

XS Origami welcomes Sean Roberts as Executive Vice President

posted Jan 31 2018

XS Origami, a leading experiential exhibit marketing corporate, is pleased to announce the appointment of Sean Roberts as the Executive Vice President and Global Strategist. 30 years into the exhibition industry, Sean is a reputed, disruptive strategist with peerless understanding of the global market. He specializes in international trade show strategy and management, corporate events,

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Trade Show Experts

Experiential Trade Show Marketing 101: Here’s What You Should Know

posted Dec 15 2017

As a business, there are a lot of ways in which you can reach out to the audience and communicate what your brand is all about, and what kind of benefits do your products bring along – you can advertise on radio or television, or be going by the latest trends, devise a social media

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Trade Show Experts

How to become a better salesperson at your trade show booth

posted Dec 05 2017

Trade shows warrant due diligence; you just can’t participate in every other show, hoping to somehow run into your target audience. It is important to choose, especially when a huge investment is to be made. And once you have made the choice, it’s up to you and your staff – whether or not you can

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Trade Show Experts