Experiential Trade Show Marketing 101: Here’s What You Should Know

posted Dec 15 2017

As a business, there are a lot of ways in which you can reach out to the audience and communicate what your brand is all about, and what kind of benefits do your products bring along – you can advertise on radio or television, or be going by the latest trends, devise a social media

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Trade Show Experts

What Purpose Does Your Exhibition Stand Serve?

posted Dec 15 2017

What are exhibitions or rather an exhibition stands for? To generate leads? Or to build brand awareness? Well, both, but then that’s vague – that’s something you have always been told – something that the exhibitions should get you – but do they? And more importantly, is the achievement of your marketing goals the only

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Trade Show Experts

How the wrong dress code can be a deal breaker at your next trade show

posted Dec 13 2017

An eye-catching trade show booth does attract a lot of visitors – and once they are there, VR, giveaways, and demos do keep them engaged, but only for a while; sooner or later, they turn to you and your staff and take notice. And if you are not appropriately dressed for the event, bam! There

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Trade Show Experts

A Better Price For Your Exhibit May Or May Not Get You A Better Value

posted Dec 07 2017

Trade show exhibits or stands can make or break your marketing budget, agreed. In fact, they should only be outsourced to those who offer a better price, right? But what if the designer of your choice, the one who claims to build an affordable stand, hands over a post-show invoice that doubles the expense you

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Trade Show Experts

Don’t Buy The Wrong Exhibition Stand Again- Questions You Must Ask!

posted Dec 07 2017

“Success does not consist in never making mistakes but in never making the same one a second time.” – George Bernard Shaw Everyone makes mistakes; exhibitors are no exception. In fact, you may have made a few at your last show. Did you? What went wrong? Did you buy the wrong stand, one that defeated

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Trade Show Experts

The Why’s Of Effective Marketing – Do You Really Need It To Draw Attendees To Your Booth?

posted Dec 05 2017

A poorly designed trade show booth is a deal breaker, agreed, but is a good one magnetic enough to draw in the attendance that you are counting on, all by itself? Not really. Unless your booth or rather the exhibition is surrounded with pre, at, and post-show marketing, chances are that it would fail to

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Trade Show Experts

How to become a better salesperson at your trade show booth

posted Dec 05 2017

Trade shows warrant due diligence; you just can’t participate in every other show, hoping to somehow run into your target audience. It is important to choose, especially when a huge investment is to be made. And once you have made the choice, it’s up to you and your staff – whether or not you can

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Trade Show Experts