6000 exhibitors are gearing up for Automechanika, Shanghai

posted Nov 24 2017

Messe Frankfurt is all set to host Automechanika – The International Trade Fair for Automotive Parts, Equipment and Service Suppliers, from 29 November – 2 December 2017 at the National Exhibition and Convention Center in Shanghai, China. The organiser is a subsidiary of Messe Frankfurt Exhibition GmbH and is one of Europe’s oldest and largest

Read More

Trade Show Experts

Man Is A Social Animal, Trade shows Are No Exception!

posted Nov 20 2017

You are an exhibitor at a trade show. You have the most comprehensive plan ready, you have a strategy and you have insights. However, you are so involved in following the step-by-step guide that you forget to look around and observe. What experiences teach you, no book can. Referring to blogs, industry insights and trends,

Read More

Trade Show Experts

Your Staff Can Make Or Break Your Next Trade Show. Prep Them For Success!

posted Nov 17 2017

Exhibiting at a trade show could be tricky. You have to take care of research, getting a booth designed, investing in technology and giveaways, and hiring staff, not necessarily in that order though. While most of the exhibitors focus on the rest, they often miss out on an important aspect: the staff not only needs

Read More

Trade Show Experts

Dos and Don’ts: Enhancing Your Next Trade Show With Virtual Reality

posted Nov 16 2017

When exhibiting at a trade show, you are bound to have a set preconceived expectations – creating instant buzz around your products, generating good press and of course going back with dozens of workable leads. The problem is that these objectives are shared by all the other exhibitors as well, and you need to stand

Read More

Trade Show Experts

Busting Trade Show Myths For First Timers

posted Nov 15 2017

Trade shows are a great way of reaching out to the target audience, no doubt, but if you have never exhibited at one before, you are sure to have some apprehensions – How much will it cost? Will it be expensive? Will the visitors automatically come to your booth? Would they rather not go to

Read More

Trade Show Experts

4 tips will help you effectively manage leads at the next trade show

posted Nov 14 2017

Attractive displays, concise messages, live streams and of course, the pitching skills of your team – these are some of the things that’ll help you with lead generation at a trade show. However, all your efforts may go in vain if these leads go unfulfilled. Unfortunately, that’s what happens with as many as a whopping

Read More

Trade Show Experts